Skip to content
Norwegian loyalty scheme wins at the 2016 Freddie Awards

Press release -

Norwegian loyalty scheme wins at the 2016 Freddie Awards

Low-cost airline Norwegian’s loyalty programme, Norwegian Reward, has won the “Best up-and-coming Award” at the 2016 Freddie Awards - the most prestigious member-generated awards in the travel loyalty industry.

The “Best up-and-coming Award” otherwise known as the “210 Award” is a new Freddie Award category that honours up-and-coming programmes among smaller operators. Norwegian Reward also came second in the “Best Airline Programme of the Year – Europe and Africa” category ahead of legacy carrier competitors.

The Freddie Awards are voted on by frequent travellers worldwide, who rank the features of airline and hotel loyalty programmes to determine the winners. The “Freddies” are named in honour of Sir Freddie Laker who pioneered low-cost long-haul travel, which Norwegian is spearheading today by being the only low-cost carrier offering direct transatlantic services from the UK to the U.S. and Caribbean.

Norwegian Reward’s popularity is continuing to soar as the free to join loyalty scheme now has four million members worldwide with 500,000 members in the UK alone. Norwegian’s loyalty programme has also been newly enhanced. Members can claim a reward of either a free seat reservation, free baggage, free Fast Track or a CashPoint boost after every sixth flight which can be used an unlimited number of times within 12 months.

Norwegian Reward members earn CashPoints when booking Norwegian flights and when booking hotel rooms and car rental with partner organisations. Members can then use CashPoints as full or partial payment on all Norwegian flights without any restriction which is unlike any other loyalty programme.

Brede Huser, VP of Norwegian Reward said: “It’s fantastic that Norwegian Reward has gained recognition from the Freddie Awards as the best up-and-coming loyalty programme in the skies. We’ve worked hard to improve our loyalty programme so that it provides great value and free and flexible rewards to our frequent flying business and leisure travellers. Almost 1 in 6 Norwegian passengers are benefiting from exclusive cost savings and thanks to our hard working team, we can continue lightening the load on our members’ wallets.”

Passengers can join Norwegian Reward for free now by visiting norwegianreward.com

Subjects

Categories


Norwegian in the UK:

  • Norwegian first launched UK flights in 2003 and now operates from London Gatwick, Edinburgh, Birmingham and Manchester Airports to more than 40 destinations worldwide
  • Norwegian is the third largest airline at London Gatwick, with 3.9 million yearly passengers, and with more than 700 pilots, cabin crew and staff working from its Gatwick base
  • In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. - the airlines now flies to 7 U.S destinations with fares from just £135 one way
  • Norwegian is the only airline to offer free inflight WiFi on UK flights to more than 30 European destinations
  • The airline has one of the youngest aircraft fleets in the world with an average age of four years, including next-generation Boeing 787 Dreamliners and Boeing 737-800s
  • Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for three consecutive years at SkyTrax World Airline Awards, and was also the first airline to be awarded the ‘World's best low-cost long-haul airline’ in 2015 by SkyTrax

Press contacts

Press Office details

Press Office details

Press contact
Marketing/sponsorhip requests: marketing@norwegian.com

Marketing/sponsorhip requests: marketing@norwegian.com

Press contact Marketing/sponsorship requests: marketing@norwegian.com

Norwegian.com

Norwegian was founded in 1993 but began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Since then, our mission has been to offer affordable fares for all and to allow customers to travel the smart way by offering value and choice throughout their journey.

Norwegian has been voted Europe’s Best Low-Cost airline by Skytrax for six consecutive years and won Airline Program of the Year Europe & Africa at the Freddie Awards for four consecutive years. Since 2012, Norwegian has won over 55 awards for our service, product, and innovation in the industry.

We were the first airline in the world to join the UN Climate Secretariat’s climate action-initiative in 2019, pledging to work systematically to become carbon neutral by 2050.

Norwegian operates a short haul network across the Nordics and to key European destinations providing customers with excellent quality at affordable fares.

Norwegian