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Press release -

Norwegian soars to 500,000 UK passengers on low-cost long-haul flights

- Norwegian CEO: “Half a million passengers can’t be wrong – this proves low-cost long-haul can succeed”

Low-cost airline Norwegian has reached 500,000 UK passengers on its ground-breaking low-cost long-haul flights to the U.S.

Norwegian first launched low-cost long-haul flights from Gatwick Airport in July 2014 and is still the only airline offering direct low-cost transatlantic travel to UK passengers. Norwegian now offers low-cost flights to 7 U.S. destinations from the UK – New York, Los Angeles, Boston, San Francisco Oakland, Orlando, Fort Lauderdale and Puerto Rico – with fares from £135 one way.

Passenger Sam Holden, 29, from Dorchester this week became Norwegian’s 500,000th long-haul passenger as he boarded a flight from Gatwick to Boston. To celebrate the milestone, crew members presented Sam and his girlfriend with a free pair of Premium tickets for any Norwegian long-haul flight.

Passenger Sam Holden said: “I’m delighted to be Norwegian’s lucky passenger number 500,000! I plan to fly between the UK and US quite a lot over the next year so Norwegian’s low-cost flights are a great way to get to the States without breaking the bank.”

Norwegian uses state-of-the-art Boeing 787 Dreamliners on its transatlantic flights and the airline has further new Dreamliner aircraft on order that will more than quadruple its current long-haul fleet. Norwegian has also obtained a UK Operating License, allowing access to bilateral traffic rights to a series of new long-haul markets in the future including Asia, South America and Africa.

Norwegian CEO Bjorn Kjos said: "The cost of flying to America has been too high for too long and our transatlantic flights show there is huge demand for quality, affordable long-haul travel. Half a million UK passengers can’t be wrong and this milestone proves that low-cost long-haul travel can succeed.

“In less than two years our long-haul operation has taken-off with UK passengers, with new routes and additional flights being added all the time. This is only the beginning – with new aircraft orders and traffic rights to a range of new markets, we have ambitious plans to continue offering passengers high-quality low-cost travel.”

Gatwick Airport Chief Financial Officer Nick Dunn said: “Norwegian has led the low-cost long-haul revolution for UK passengers – half-a-million passengers have already discovered this for themselves, benefitting from significantly cheaper long-haul fares and more choice at Gatwick.

“The revolution continues with flights to Boston and Oakland and shows no sign of slowing up with a record number of long-haul routes from Gatwick due to be launched in the coming year.”

Earlier this year, Norwegian launched a record number of seats on its transatlantic routes, with 425,000 seats available on direct flights between the UK and U.S.

Norwegian is Europe’s third largest low-cost carrier. In the UK, Norwegian has grown to become the third-largest airline at Gatwick and also operates from Manchester, Birmingham, and Edinburgh. In 2015, Norwegian flew 3.9 million UK passengers to more than 40 destinations.




Norwegian in the UK:

  • Norwegian first launched UK flights in 2003 and now operates from London Gatwick, Edinburgh, Birmingham and Manchester Airports to more than 40 destinations worldwide
  • Norwegian is the third largest airline at London Gatwick, with 3.9 million yearly passengers, and with more than 700 pilots, cabin crew and staff working from its Gatwick base
  • In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. - the airlines now flies to 7 U.S destinations with fares from just £135 one way
  • Norwegian is the only airline to offer free inflight WiFi on UK flights to more than 30 European destinations
  • The airline has one of the youngest aircraft fleets in the world with an average age of four years, including next-generation Boeing 787 Dreamliners and Boeing 737-800s
  • Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for three consecutive years at SkyTrax World Airline Awards, and was also the first airline to be awarded the ‘World's best low-cost long-haul airline’ in 2015 by SkyTrax

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Norwegian was founded in 1993 but began operating as a low-cost carrier with Boeing 737 aircraft in 2002. Since then, our mission has been to offer affordable fares for all and to allow customers to travel the smart way by offering value and choice throughout their journey.

Norwegian has been voted Europe’s Best Low-Cost airline by Skytrax for six consecutive years and won Airline Program of the Year Europe & Africa at the Freddie Awards for four consecutive years. Since 2012, Norwegian has won over 55 awards for our service, product, and innovation in the industry.

We were the first airline in the world to join the UN Climate Secretariat’s climate action-initiative in 2019, pledging to work systematically to become carbon neutral by 2050.

Norwegian operates a short haul network across the Nordics and to key European destinations providing customers with excellent quality at affordable fares.