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Norwegian CEO: "The UK will be at the heart of our continued global expansion"

Press release -

Norwegian CEO: "The UK will be at the heart of our continued global expansion"

  • Airline CEO Bjorn Kjos states intentions to grow long-haul flights from UK to more underserved destinations
  • UK will be first to experience new enhancements to long-haul passenger experience
  • New routes, more frequency and newest Dreamliners to be London Gatwick-based

Norwegian CEO Bjorn Kjos today delivered an address in London to outline his global expansion plans for the world’s best low-cost long-haul airline, as the UK grows to become one of the carrier’s most important markets.

Europe’s third largest low-cost airline has led the market in low-cost long-haul travel since first launching transatlantic services from London Gatwick to the USA in 2014. Norwegian has since flown more than 2 million passengers on its transatlantic routes at London Gatwick. The airline flew more than 5.1 million UK passengers in 2017 and will shortly commence a series of new long-haul routes using Boeing 787 Dreamliner aircraft, including the UK’s first low-cost flights to South America (14 February), and new direct services to Chicago and Austin in March.

The airline’s CEO, Bjorn Kjos, one of the founding partners of Norwegian in 2002, addressed UK media at The Shard in central London and explained the growing importance of the UK market and the airline’s strategic plans in five key points:

  • Plans for further South America and Asia routes – Norwegian will continue to pursue further route expansion from London to South America and Asia. The airline is exploring potential new routes to more South American countries due to strong ticket sales on the Buenos Aires route. Further Asia expansion will build upon the successful launch of the world’s longest low-cost route to Singapore with destinations such as Tokyo, Shanghai and Beijing planned if the airline receives access to the Siberian corridor. The Siberian corridor gives Norwegian the most efficient and direct routing across Russia to the Far East.
  • Norwegian’s first Airbus aircraft to fly UK intercontinental services from 2020 – Eight brand-new Airbus A321neo LR will land in Norwegian’s fleet in 2019 and will serve the UK from 2020. The A321neo LR will be Norwegian’s first Airbus aircraft to fly in its fleet as plans are underway to use these aircraft from London to the US East Coast and Midwest. Cities such as Detroit, Philadelphia and Minneapolis are examples of destinations that could be served. Norwegian will also consider routes to the Middle East using the Airbus A321neo LR.
  • UK passengers will be first to experience Norwegian’s newest routes and cabin upgrades – The airline will exclusively launch its newest long-haul routes at London Gatwick before anywhere else on its network. 10-brand new Dreamliners entering the fleet in 2018, will feature the new expanded 56-seat Premium cabin, which will replace the current Gatwick-based Dreamliner fleet, giving UK passengers more premium seats and brand-new aircraft at less than a year old. Long-haul Wi-Fi will be rolled out from the end of this year on the Boeing 787 Dreamliner and Boeing 737 MAX aircraft with plans to offer a free Wi-Fi option and a paid high-speed option, fast enough to stream movies and TV shows.
  • Bigger focus on business passengers with increased long-haul frequencies – Norwegian is investing in enhancements to its long-haul services that will provide a stronger proposition to business passengers. While the airline will add 21 more Premium seats to its 787 Dreamliners, with lounge access included with Premium tickets, Norwegian also has plans to increase frequency on key routes from Gatwick to give business customers more flexibility. London-Buenos Aires will increase to a daily service this winter, while further increases to Los Angeles from nine to 11 flights per week and an increase from two to four weekly flights to Fort Lauderdale (Miami), are also planned. Norwegian also has long-term ambitions to secure slots for a triple-daily Gatwick-New York service.
  • More affordable access to South America for UK travellers – From tomorrow, Norwegian begins the first ever low-cost route from the UK to South America which will break the monopoly on flights between London and Buenos Aires. The airline also plans to give UK passengers onward connections to cities around Argentina and Latin America as it prepares to launch new domestic services in the country after receiving an Air Operator’s Certificate from the Argentine authorities.

Bjorn Kjos, Chief Executive Officer at Norwegian said: “The UK will be at the heart of our continued global expansion and we remain fully committed to the market. We are launching long-haul routes exclusively from London Gatwick, introducing our newest Dreamliners to Gatwick and increasing frequency on popular routes which reflects the growing importance of the UK to the future of our business.

“UK passengers will be the first to benefit from our newest routes and upgraded long-haul passenger experience. With plans to rollout inflight Wi-Fi on our long-haul flights, Norwegian will be in a better position to increasingly target business passengers as we also have plans for more exciting routes and flights to the USA, South America and Asia.

“With huge global ambitions, we’re confident that the UK can offer Norwegian a springboard to further expansion as we aim to become the long-haul airline of choice for passengers seeking a high-quality service at great value.”

Topics


Norwegian in the UK:

  • Norwegian carries 5.8 million UK & Ireland passengers each year from London Gatwick, Edinburgh and Manchester Airports to 50 destinations worldwide
  • Norwegian is the third largest airline at London Gatwick, with 4.8 million yearly passengers, and with more than 1,000 UK-based pilots and cabin crew
  • In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. - the airline now flies to 11 U.S destinations, Buenos Aires and Singapore
  • In 2017, Norwegian also launched affordable transatlantic flights from Edinburgh, Belfast, Dublin, Cork and Shannon to the US East Coast, using the brand new Boeing 737 MAX aircraft
  • Norwegian is the only airline to offer free inflight WiFi on UK flights to more than 30 European destinations
  • The airline has one of the youngest aircraft fleets in the world with an average age of 3.6 years, including next-generation Boeing 787 Dreamliners, Boeing 737 MAX and Boeing 737-800s
  • Norwegian has been voted ‘Europe’s best low-cost carrier’ by passengers for five consecutive years at SkyTrax World Airline Awards from 2013-2017, along with being awarded the ‘World's best low-cost long-haul airline’ in 2015, 2016 and 2017
  • Norwegian Reward is the airline's free to join award-winning loyalty programme offering members CashPoints and Rewards that reduce the cost of Norwegian flights

Contacts

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For journalists only

Press contact Norwegian Press Office +47 815 11 816
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Marketing/sponsorhip requests: marketing@norwegian.com

Press contact Marketing/sponsorship requests: marketing@norwegian.com

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The Norwegian group is a leading Nordic aviation company, headquartered at Fornebu outside Oslo, Norway. The company has over 8,200 employees and owns two of the prominent airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Widerøe was acquired by Norwegian in 2024, aiming to facilitate seamless air travel across the two airline’s networks.

Norwegian Air Shuttle, the largest Norwegian airline with around 4,700 employees, operates an extensive route network connecting Nordic countries to key European destinations. In 2023, Norwegian carried over 20 million passengers and maintained a fleet of 87 Boeing 737-800 and 737 MAX 8 aircraft.

Widerøe’s Flyveselskap, Norway’s oldest airline, is Scandinavia’s largest regional carrier. The airline has more than 3,500 employees. Mainly operating the short-runway airports in rural Norway, Widerøe operates several state contract routes (PSO routes) in addition to its own commercial network. In 2023, the airline had 3.3 million passengers and a fleet of 48 aircraft, including 45 Bombardier Dash 8’s and three Embraer E190-E2's. Widerøe Ground Handling provides ground handling services at 41 Norwegian airports.

The Norwegian group has sustainability as a key priority and has committed to significantly reducing carbon emissions from its operations. Among numerous initiatives, the most noteworthy is the investment in production and use of fossil-free aviation fuel (SAF). Norwegian strives to become the sustainable choice for its passengers, actively contributing to the transformation of the aviation industry.

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