Norwegian becomes Birmingham’s fastest growing airline with launch of two new routes

Press release -

Norwegian becomes Birmingham’s fastest growing airline with launch of two new routes

  • Norwegian has carried over 70,000 passengers since launching its first flights in March
  • The low-cost carrier has introduced more new routes than any other airline
  • Low-cost flights to Tenerife and Gran Canaria launch this week

Low-cost airline Norwegian continues its rapid expansion at Birmingham this week with the launch of two new routes – making it the fastest growing carrier at the airport in 2015.

Norwegian, Europe’s third largest low cost airline, began flying from Birmingham in March 2015 has since introduced flights to Madrid, Barcelona and Malaga – with year round services to Tenerife and Gran Canaria set to launch this week.

The airline will offer two flights per week to Tenerife and a weekly flight to Gran Canaria, with fares from £49.90 one way. All passengers travelling from Birmingham will fly on state-of-the-art Boeing 737 aircraft with free Wi-Fi throughout their journey.

The launch of the new destinations means that Norwegian have introduced more routes to Birmingham Airport than any other airline this year, and has carried over 70,000 passengers since it began flying from the West Midlands. Norwegian is already the 16th biggest airline at the airport (by passenger volumes) out of the 50 carriers who operate from Birmingham.

Thomas Ramdahl, Commercial Director for Norwegian, said: "Norwegian’s combination of low-cost, high-quality flights has proved a hit with West Midlands’ holidaymakers and we are delighted that so many have chosen to fly with us. Tenerife and Gran Canaria are popular destinations for sun seekers and compliment our existing routes to Malaga, Barcelona and Madrid.

"Norwegian is challenging the stereotypes often associated with low-cost airlines by offering free Wi-Fi, new planes and excellent customer service and we are delighted that this has helped Birmingham Airport achieve a record breaking 10 million visitors over the last year."

William Pearson, Aviation Development Director, Birmingham Airport, said: "We’re not surprised that Norwegian has had such a successful launch from Birmingham as it offers such an excellent and affordable product to popular Spanish routes. We are confident that these new winter sun routes to Tenerife and Las Palmas will also be a hit with our customers and we look forward to continued growth over the colder months."

Details of new routes:

  • Birmingham to Tenerife launch on 2 November and will operate on Mondays and Fridays, with fares from £49.90, one way
  • Birmingham to Gran Canaria launch on 6 November and will operate on Fridays, with fares from £49.90, one way

ENDS

Topics

Categories

  • Norwegian first launched UK flights in 2003 and now operates from London Gatwick, Edinburgh, Birmingham and Manchester Airports to 34 destinations worldwide.
  • In 2014, Norwegian introduced the UK’s first low-cost, long haul flights to the U.S. flying directly from Gatwick to New York, Fort Lauderdale and Los Angeles
  • Norwegian is the only airline to offer free in-flight WiFi on UK flights to 29 European destinations
  • The airline has one of the youngest aircraft fleets in the world with an average age of four years, including next-generation Boeing 787 Dreamliners and Boeing 737-800s

Contacts

For journalists only

For journalists only

Press contact Norwegian Press Office +47 815 11 816
Marketing/sponsorhip requests: marketing@norwegian.com

Marketing/sponsorhip requests: marketing@norwegian.com

Press contact Marketing/sponsorship requests: marketing@norwegian.com

Norwegian.com

The Norwegian group is a leading Nordic aviation company, headquartered at Fornebu outside Oslo, Norway. The company has over 8,200 employees and owns two of the prominent airlines in the Nordics: Norwegian Air Shuttle and Widerøe’s Flyveselskap. Widerøe was acquired by Norwegian in 2024, aiming to facilitate seamless air travel across the two airline’s networks.

Norwegian Air Shuttle, the largest Norwegian airline with around 4,700 employees, operates an extensive route network connecting Nordic countries to key European destinations. In 2023, Norwegian carried over 20 million passengers and maintained a fleet of 87 Boeing 737-800 and 737 MAX 8 aircraft.

Widerøe’s Flyveselskap, Norway’s oldest airline, is Scandinavia’s largest regional carrier. The airline has more than 3,500 employees. Mainly operating the short-runway airports in rural Norway, Widerøe operates several state contract routes (PSO routes) in addition to its own commercial network. In 2023, the airline had 3.3 million passengers and a fleet of 48 aircraft, including 45 Bombardier Dash 8’s and three Embraer E190-E2's. Widerøe Ground Handling provides ground handling services at 41 Norwegian airports.

The Norwegian group has sustainability as a key priority and has committed to significantly reducing carbon emissions from its operations. Among numerous initiatives, the most noteworthy is the investment in production and use of fossil-free aviation fuel (SAF). Norwegian strives to become the sustainable choice for its passengers, actively contributing to the transformation of the aviation industry.

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