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Stine Steffensen Børke, VP Marketing at Norwegian, on the viral ad “Brad is single”

Blog post   •   Sep 28, 2016 11:57 BST

Stine Steffensen Børke, VP Marketing at Norwegian

Stine Steffensen Børke, VP Marketing at Norwegian explains:

"This past week you may have come across a ‘single’ Norwegian advert that hopefully made you chuckle. In the days following the tumultuous split of one of celebrities’ royal couples, we’re delighted to have produced a simple advert that has gone viral with the ‘Brad is single’ caption.

"It’s a great example of how simplicity in real-time marketing can elevate brands in an increasingly crowded space. It also shows that as a business, you don’t need bottomless budgets to achieve great exposure to your brand.

"For an advert that was placed in just three newspapers in three different European countries, shows that it could still have global reach potential through social media, traditional marketing and PR techniques to amplify a message.

"We’re delighted with the countless messages praising the creativity behind the ad and now that it has gone viral, we look forward to continuing spreading the message that Norwegian offers consumers, high quality flights at affordable fares to the world’s top destinations – even if you’re looking to hook up with a newly single celebrity!"